A Day In CHIMEI

Visit A Day in CHIMEI Online Exhibition >>

As one of the world’s largest suppliers of performance materials, CHIMEI is well accustomed to traveling the globe, attending trade shows, and meeting prospective clients face to face. In 2020, as part of its 60th anniversary celebration, CHIMEI rebranded and looked forward to better engagement with clients and serving the market’s needs

An everyday experience

Through exploring potential directions, DDG and CHIMEI decided on an online exhibition that pays tribute to the company’s commitment and focuses on introducing CHIMEI to the world. The theme—A Day in CHIMEI—was selected to guide the exhibition in providing interesting insider stories and perspectives rarely known to others.

The online exhibition greets visitors with one vivid interactive 3D map that resembles CHIMEI’s facilities, a design inspired by actual buildings within CHIMEI to give a genuine experience. With eleven stories and eight videos, the exhibition features topics important to CHIMEI—their values, roles, and emerging trends in the industry—and gives a glimpse into their daily work, including CHIMEI’s pursuit of progress in social and environmental policies that laid the foundations for their ESG efforts.

Bringing CHIMEI’s vision to life

DDG has understood CHIMEI’s culture and work approach since its rebranding days and designed the exhibition site with stories focusing on improving every aspect of the company’s efforts. From content creation to video production, photography planning, and website development, DDG created an online exhibition that allows audiences to better understand CHIMEI. DDG also strategized and implemented a digital activation campaign via LinkedIn and Bloomberg to further promote the A Day in CHIMEI exhibition and ensure that CHIMEI’s innovative efforts would be seen worldwide.