{"id":5595,"date":"2024-10-04T10:55:07","date_gmt":"2024-10-04T02:55:07","guid":{"rendered":"https:\/\/ddg.pixo-lab.com\/works\/ctci\/"},"modified":"2024-10-17T09:44:31","modified_gmt":"2024-10-17T01:44:31","slug":"ctci","status":"publish","type":"work","link":"https:\/\/ddg.pixo-lab.com\/en\/works\/ctci\/","title":{"rendered":"CTCI"},"content":{"rendered":"\n
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Client<\/h5>CTCI <\/span><\/div>
Industry<\/h5>Industrial & Manufacturing<\/span><\/div>
Service<\/h5>Brand Strategy, Brand Communication, Brand Identity, PR Strategy, International PR<\/span><\/div> <\/div>\n <\/div>\n
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CTCI is a respectable Taiwan\u2019s top turnkey engineering firm. To enhance its recognition in the international market, CTCI partnered with DDG to strengthen its image to reflect its capabilities and competitiveness. With a strategic brand restructuring, effective communication, and a striking visual identity to highlight its distinguishable qualities, DDG established a strong positioning for the CTCI brand in the minds of international clients.\u00a0<\/span><\/p>\n <\/div>\n\n

Discover reliable<\/b><\/p>\n

CTCI has extensive experience performing massive projects with outstanding safety, efficiency, and professionalism\u2014our mission was to find the best message to convey this. We needed a core idea that would ring true for all subsidiaries and could transform an impressive company into a powerful brand. We found a distinctive quality that remained profoundly practiced by CTCI and inspired the core communication theme. The Discover Reliable message was created to welcome partners and clients to experience the difference when collaborating with CTCI while encouraging employees to uphold the promise of being the most reliable engineering provider.<\/p>\n

A visual identity breakthrough<\/b><\/p>\n

For CTCI, being\u00a0\u2018reliable\u2019 means going the extra mile to ensure each project is safely completed on time\u00a0and to the highest standard. DDG knew that the company\u2019s values would need to be deeply embedded in the brand’s new identity. So, we strategically chose colors, design elements, and communications that boldly reinforce CTCI\u2019s commitment to these ideals. We also relinquished 22 different hexagon subsidiaries\u2019 symbols with one prominent wordmark \u2013 CTCI \u2013 to increase visibility against other global competitors.<\/p>\n

Bringing brand value to international attention<\/b><\/p>\n

New digital platforms and materials were created to showcase CTCI\u2019s projects completed worldwide and demonstrate the company’s reliability, expertise, engineering achievements, strengths, and scale. The efforts allowed CTCI to reflect its capabilities and competitiveness and help subsidiaries actively pursue domestic and overseas markets and win overseas bids from the United States, Malaysia, and Oman. More than half of the revenue comes from overseas projects.<\/p>\n

Extended the association to the concept of green engineering<\/b><\/p>\n

DDG developed a media communication strategy focused on introducing CTCI\u2019s role in making sustainable living possible to an increasingly environmentally conscious audience. Alongside mainstream domestic coverage such as Business Weekly and CommonWealth Magazine, CTCI collaborated with a well-known Taiwanese YouTuber to release a video that garnered over 150,000 views and almost 800 shares, sparked online discussion on CTCI\u2019s work and boosted the brand\u2019s visibility amongst a new generation of Taiwanese citizens. LinkedIn was also utilized to share CTCI\u2019s efforts, increasing goodwill and tangible new business opportunities.\u00a0<\/span><\/p>\n

The launch of the new CTCI brand made local and industry headlines. The company and its twenty-two subsidiaries have come together under a single brand, reinforcing CTCI\u2019s image as a world-class leader in engineering technology and services. Ranked in the top 100 global engineering firms, and with international projects accounting for more than half of total revenue, CTCI has built a brand worthy of respect and confidence. Years later, with well-strategized media communications, CTCI successfully broke out of its industry bubble with an expanded social media presence amongst new audiences to reinforce CTCI\u2019s position as a leader in sustainable engineering and the most reliable choice amongst its peers.\u00a0<\/span><\/p>\n<\/div>

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