{"id":5674,"date":"2024-10-04T11:10:42","date_gmt":"2024-10-04T03:10:42","guid":{"rendered":"https:\/\/ddg.pixo-lab.com\/works\/chimei\/"},"modified":"2024-10-17T09:44:09","modified_gmt":"2024-10-17T01:44:09","slug":"chimei","status":"publish","type":"work","link":"https:\/\/ddg.pixo-lab.com\/en\/works\/chimei\/","title":{"rendered":"CHIMEI"},"content":{"rendered":"\n
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Client <\/h5>CHIMEI<\/span><\/div>
Industry <\/h5>Industrial & Manufacturing<\/span><\/div>
Service<\/h5>Brand Strategy, Brand Communication, Brand Identity, Brand Video<\/span><\/div> <\/div>\n <\/div>\n
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CHIMEI, the world’s largest supplier of ABS and PMMA resins and optical sheets, celebrated its diamond anniversary in 2020. With the support of its distributors, they have achieved remarkable results with an admirable commitment. However, the leaders have aspired to take CHIMEI to the next level, from a quiet diligence company to one that can proactively engage and serve its global partners and clients. CHIMEI leaders understand that closing the gap between the existing situation and the future CHIMEI needs focused and strategic efforts. CHIMEI kickstarted its transformation with DDG to prepare for its company-wide mission to go global.<\/p>\n <\/div>\n\n

Embracing legacy for a newfound purpose<\/b><\/p>\n

DDG prepared CHIMEI to build a brand that focused on comprehensive aspects of its organization, covering its origin, nature, characteristics, aspirations, and advantages. The goal is to ensure authenticity \u2013 while establishing consensus and differentiation. CHIMEI needs a catalyst that can bring it all together and move forward as one\u2014a principle that rings true for every member \u2013 old and new.\u00a0<\/span><\/p>\n

CHIMEI has always been driven by the principle of \u201cXingfu,\u201d broadly defined as achieving well-being through contribution, which drives the company to contribute meaningfully.\u00a0With much effort over six decades, DDG strategically defined the three focuses closely associated with and differentiating the CHIMEI brand: an unwavering commitment to the client\u2019s success, environmental protection, and wider society.<\/p>\n

Delivering efforts that surpass expectations<\/b><\/p>\n

The slogan\u2014A Step Up\u2014reflects CHIMEI’s determination to take its roles seriously. No more explicit message could express CHIMEI’s intention to offer solutions that matter. All CHIMEI members welcomed the mission and were prepared to double down their efforts. DDG also planned and developed content highlighting CHIMEI’s hidden works and achievements.\u00a0<\/span><\/p>\n

The Client-Side Innovation\u2122 cases were created to show the approach and results for high-performance materials that help clients\u2019 product innovation. The Clean and Green projects and practices were disclosed to show how CHIMEI maximizes resource utilization and minimizes environmental impact. Finally, stories of CHIMEI\u2019s positive contribution to people’s and society\u2019s welfare as a lifelong social benefactor.<\/p>\n

Being bold and energetic<\/b><\/p>\n

DDG created a bold new visual identity inspired by CHIMEI\u2019s performance materials, which led to an unconventional look within the industry. A vibrant identity with various dimensional graphics and colorful palettes extended to bring vigor and excitement to the existing brand\u2019s single dark blue tone.<\/p>\n

The new visual elements support the stories of performances and possibilities that the CHIMEI brand advocates. The visuals demonstrated great flexibility and cohesiveness, showing a dynamic look that successfully converted the thoughts that CHIMEI can only conform to its corporate image.<\/p>\n

The brand’s relaunch received overwhelmingly positive feedback from CHIMEI\u2019s global customers and partners and provided renewed motivation and pride among employees. Committed to managing and promoting its brand, CHIMEI established a brand management team to ensure positive growth and success, setting CHIMEI for its next phase in going global.<\/p>\n<\/div>

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