{"id":5785,"date":"2024-10-01T17:15:38","date_gmt":"2024-10-01T09:15:38","guid":{"rendered":"https:\/\/ddg.pixo-lab.com\/works\/yeshealth\/"},"modified":"2024-10-15T11:17:56","modified_gmt":"2024-10-15T03:17:56","slug":"yeshealth","status":"publish","type":"work","link":"https:\/\/ddg.pixo-lab.com\/en\/works\/yeshealth\/","title":{"rendered":"YesHealth"},"content":{"rendered":"\n
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Client <\/h5>YesHealth Group<\/span><\/div>
Industry <\/h5>Electronics & Technology<\/span><\/div>
Service<\/h5>Brand Communication, International PR, Website Planning, Brand Marketing<\/span><\/div> <\/div>\n <\/div>\n
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YesHealth Group started out as a vertical farm operator, producing high-quality and pesticide free, vertical farm-grown vegetables. After more than a decade of research and development in controlled environment agriculture technology, YesHealth Group discovered a new and exciting business model \u2013 providing its technology, innovations, and know-how to vertical farm operators worldwide.<\/p>\n <\/div>\n\n

DDG worked with YesHealth Group to build its reputation as an international technology brand, a strategic transition from its positioning as a domestic vertical farm operator in Taiwan. The key was spinning the right narrative. We achieved this by elevating YesHealth Group\u2019s new partnership with vertical farm operator Nordic Harvest in Denmark, attracting the praise of well-respected journalists at international business and technology media.<\/p>\n

Spotlight a key global partnership<\/strong><\/p>\n

YesHealth Group had previously received far less recognition than its competitors based in North America and Europe. The issue wasn\u2019t a lack of noteworthiness, but simply that it hadn\u2019t been necessary to engage with international media in the past. Through benchmarking competitors\u2019 media coverage, DDG identified the key advantage that could boost YesHealth Group\u2019s recognition on the world stage \u2013 its new partnership with Nordic Harvest in Denmark. Together, they were planning to build Europe\u2019s largest and most efficient vertical farm.<\/p>\n

Sow hope in vertical farming\u2019s future<\/strong><\/p>\n

To improve YesHealth Group\u2019s presence in international media, DDG began building relationships with journalists, introducing the YesHealth Group x\u00a0Nordic Harvest<\/a>\u00a0partnership, and providing crucial information such as long-term business projections. This piqued the interest of journalists at Fast Company, the Financial Times, Monocle, Wallpaper and more top tier media outlets, setting the tone for a momentous launch event.<\/p>\n

Activate journalists on the ground<\/strong><\/p>\n

Despite the Covid-19 travel restrictions, DDG was able to manage the launch event remotely from Taiwan. DDG worked with Denmark\u2019s International Press Centre and connected with journalists who are based nearby the vertical farm. The launch was a huge success; Foreign correspondents from international news agencies, AFP (France), DPA (Germany), Agencia EFE (Spain) and Reuters (USA), all visited the vertical farm to shoot photos and videos, and to interview key figures involved in the project<\/p>\n

Harvest B2B business leads<\/strong><\/p>\n

DDG earned YesHealth Group more than 500 feature stories in no fewer than 10 different languages. Over six months, YesHealth Group transitioned from being a domestic vertical farm operator and vegetable brand into an international technology brand, receiving a barrage of interview requests from journalists worldwide. And what\u2019s more, they are now receiving a flood of business leads into their inbox. YesHealth Group is on its way to becoming the world\u2019s leading vertical farming technology provider.<\/p>\n

(Photos courtesy of\u00a0YesHealth Group<\/a>)<\/p>\n<\/div>

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Unveiling the Taiwanese tech inside Europe\u2019s largest vertical farm<\/p>\n","protected":false},"featured_media":4912,"template":"","work-type":[57],"class_list":["post-5785","work","type-work","status-publish","has-post-thumbnail","hentry","work-type-electronics-technology"],"acf":{"cmz_sticky_this":false},"yoast_head":"\nYesHealth | DDG\u65b9\u7b56\u54c1\u724c\u9867\u554f<\/title>\n<meta name=\"description\" content=\"DDG\u662f\u4e00\u9593\u4f4d\u65bc\u53f0\u5317\u548c\u4e0a\u6d77\u7684\u9818\u5c0e\u54c1\u724c\u9867\u554f\u516c\u53f8\uff0c\u63d0\u4f9b\u5168\u65b9\u4f4d\u7684\u54c1\u724c\u7b56\u7565\u670d\u52d9\u3002\u6211\u5011\u7684\u8de8\u570b\u5718\u968a\u7d50\u5408\u570b\u969b\u5316\u7684\u8996\u89d2\u3001\u7b56\u7565\u601d\u8003\u548c\u591a\u5143\u5316\u7684\u5275\u610f\uff0c\u70ba\u4f01\u696d\u6253\u9020\u5177\u5f71\u97ff\u529b\u7684\u54c1\u724c\u5f62\u8c61\u3001\u843d\u5be6\u4f01\u696d\u9858\u666f\u4e26\u5275\u9020\u5718\u968a\u4f73\u7e3e\u3002\" \/>\n<meta name=\"robots\" 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